Larry Lau’s then-future impact on the digital marketing landscape was evident when the self-taught computer programmer and web developer created his first website at 12 years old. Larry grew the website, an homage to his boyhood passion for Pokemon, into the fifth most visited Pokemon site on the Internet.
In 2009, Larry turned to Fanshawe’s Marketing Management program to harness his digital skills to create impactful campaigns capable of driving value for business.
While at Fanshawe, Larry co-founded ATMOS Marketing, growing it into an award-winning agency with 13 employees and a high-profile client list. In May 2015, ATMOS merged with another London, Ontario company to create Northern Commerce, the fastest growing full-service eCommerce agency in Canada.
Larry credits his Fanshawe education for setting him up to succeed, which is why the 27-year old serial entrepreneur remains engaged with the college, sharing his knowledge and expertise to advance the industry. He participates in the Larry Myny Mentorship Program at Fanshawe College, engaging young marketers as they pursue their educational and professional development goals. He also sits on a Program Advisory Committee where he helped develop the curriculum for the College’s new four-year Bachelor of Commerce, Digital Marketing degree launched in September 2015.
“Fanshawe has had a huge impact on our company’s success. That’s why we do so much with Fanshawe now,” says Lau.
WHY FANSHAWE’S BUSINESS DEGREES REALLY WORK: A STUDENT – PROFESSOR Q&A
By Gabriela Aquino, Current Student, Bachelor of Commerce, Fanshawe College
In May 2015, Fanshawe College launched its new Bachelor of Commerce degrees. I sat down with Darren Johnson, Professor and Program Coordinator for Fanshawe’s Bachelor of Commerce degree programs, to ask him about the degrees and what makes them unique.
Q: What makes a Fanshawe Bachelor of Commerce degree different?
A: Each of our Bachelor of Commerce degrees are taking the latest theory in that field and combining it with practical experiences. Students are challenged to take the knowledge they’ve gained in the classroom and apply it to real-world scenarios through case analysis, simulations and live client projects. Our experiential approach to degrees is different, and students notice that
difference right away.
Q: What would a visitor to one of the classes of the Bachelor of Commerce expect to see?
A: They would see an ideal blend of theory and practical learning, with smaller class sizes than what you might see in other business schools. This allows our faculty to interact with students to ensure students get the attention they need and expect.
Q: What key factors should a prospective student consider when choosing this degree?
A: I hope that students think about what they want to achieve with their post-secondary education, both in the classroom and as a way to prepare for a future career. We focus on a different type of learning and the more practical, applied nature of our degrees is a great fit for many students who want to follow their passion for business, but develop practical skills for the workplace when they graduate.
Learn more at: fanshawec.ca/Kinlin