When was the last time you explored Toronto like a tourist and did it for free? Most of us race through the city going from point A to point B, with heads downturned — lost in our smartphones. This July, Canadian spring water company, ESKA Water challenged Toronto to look up and see the city with #eskaquest, a free social scavenger hunt.
Hot off the heels of the ‘Hidden Cash’ scavenger hunt craze, #eskaquest married the online and offline world, having participants search for ten tiles in the downtown core and once they found them scan a QR code to unlock a challenge in the #eskaquest app. Up for grabs were ten iPad Minis.
Throughout July, ESKA released daily clues on Facebook and Twitter to lead fans to the tile locations, which included Casa Loma and Roy Thomson Hall. A microsite also mapped out the general vicinity of each tile.
“Whether you live downtown or a little outside the city, Eskaquest resonated with fans because it was a great reason to get outside and a fun and free summer adventure to take on with friends and family,” said Jim Delsnyder, President & CEO Eaux Vives Water Inc.
Free to download and free to play, the Eskaquest app was available in the Apple and Android stores. Eskaquest ran from July 1–31 in Toronto.