Businesses rely on marketing to raise awareness of their organization, products and services. Online Marketing has become an increasingly important part of the marketing mix; including websites, search engine optimization (SEO) and social media.
According to webfuel.ca, Canada ranks in the top three countries from around the world in terms of online engagement, and are global leaders in social networking usage. A recent report from Media Technology Monitor indicated that two out of three Canadians now use social media in one form or another.
Companies are recognizing the need to hire skilled individuals to create and manage their online presence. This unique and exciting career path can lead to many opportunities within organizations of all sizes and across many different industries. A recent report from BMO Financial Group shows 57% of small businesses in Canada now use social media.
In 2015 Herzing College introduced the Social Media Coordinator program. This unique nine month diploma program is designed to provide students with a wide range of marketing skills including social media, and online marketing, advertising and communication techniques. Areas of study include social media fundamentals and strategizing, communication and writing skills, marketing and advertising, graphics and web management, basic video skills, crisis management, and search engine marketing.
To find out more about the Social Media Coordinator program and a career in social media marketing, students are encouraged to call 416.599.6996 or email firstname.lastname@example.org to request
more information or register.