A New Pig Gig: Helping Family Farms Succeed
Animal welfare is becoming more important to Canadians; in fact, Technomic Inc.’s 2014 Canadian Healthy Eating Consumer Trend Report says that at least three in five Canadians are more likely to purchase items that are local or have animal welfare callouts. North America’s number one producer of organic and Certified Humane Raised and Handled® pork is listening to Canadians in a big way, and investing $30 million to raise 300,000 pigs crate-free by 2018.
Vincent Breton, third generation President of duBreton®, answers some questions about Certified Humane
What is Certified Humane Raised and Handled? Certified Humane raised and handled is the international certification and labelling program administered by Humane Farm Animal Care. The Certified Humane label means that the food comes from farms with precise, objective standards for the humane treatment of animals.
Why is duBreton making this commitment? At duBreton, we work with more than 300 family farms across the country, and want to ensure they can produce quality product, while raising their animals in a way that meets Canadians’ demands. This move to Certified Humane helps these farms maintain their autonomy and compete with big companies. We know that consumers care about animal welfare more than ever, and we’re glad we can provide food they can feel good about.
Why should Canadians care about Certified Humane? There has been a major shift where us Canadians want to feel good about what we eat. While it costs 50 per cent more to raise Certified Humane pork the result is the highest quality possible, at only a slight retail increase. We believe it is well worth the cost to preserve the dignity and respect of the animals in our care.